Plush Pepe Token
Plush Pepe ($PLSH) is community owned token bridging digital culture with the real world through collectible toys. Every step, from design to production, is shared transparently with holders, and revenue from toy sales goes back to support the token through buybacks, burns, and airdrops. With exclusive rewards for early supporters and a vision to make Plush Pepe a recognizable retail brand, $PLSH is here to bring gifts to life.
TOKENOMICS
5%
Retail marketing
20%
%20 LP & circulation
10%
Allocated to the team
(5% locked, 5% unlocked)
50%
Pavel Durov
(To be used as liquidity in the event of a possible CEX listing)
10%
Ecosystem development •
Manufacturing & distribution expenses •
Web3-native marketing •
Compensation and external services •
5%
Airdrop to Plush Pepe NFT holders
Transparent Community Development
Every stage of the Plush Pepe toy design is being shared openly with the community on X. From concept to production, holders are part of the journey.
Exclusive Gifting & Vlogs
Special Plush Pepe toys will be sent to Pavel, Yulia, Snoop Dogg, Viktor, Luca Netz and Max Crown with the entire shipping process documented as a vlog. This format will also be used when gifting toys to well-known personalities, amplifying brand awareness.
Community Rewards
Holders of the Plush Pepe Gift NFT who keep it for a set period will receive a physical Plush Pepe toy identical to the one they hold on-chain.
Token holders will also have the chance to win Plush Pepe toys through raffles and giveaways.
Pepe Reinvented: Agentic AI & GenAI Culture
Partnering with 3D avatar and agentic AI companies to bring Plush Pepe into the world of intelligent digital identities. By carrying meme culture into GenAI and reshaping how Pepe content is created and experienced, we’re reshaping Pepe for the new digital age. Pepe, reinvented.
Scaling Production
Plush Pepe toys will enter mass production, allowing the community and retail markets to access them directly.
Sustainable Token Value
Revenue from toy sales will be used for buybacks and burns, directly supporting $PLSH token value.
Expanded Product Line
Beyond toys, new Plush Pepe merchandise will be developed including apparel, accessories, and stickers to grow brand presence and recognition.
Fair Distribution
Plush Pepe Gift holders will receive an airdrop of $PLSH tokens, ensuring that early supporters are rewarded.
Expanding the Collectible RWA Meme-to-Merch Ecosystem
As toy production scales, Plush Pepe will pave the way for other iconic gifts and memes within the ecosystem; from Utya and Durov Caps to Heart Lockets, Signet Rings, and Scared Cats. Each will find new life as collectible RWAs in the form of figures, accessories, and jewelry, extending the culture beyond digital assets and into tangible, shareable products.
Retail Recognition & Growth
The long-term goal is to establish Plush Pepe as a recognizable retail toy brand, with sustainable revenue streams continuously fueling buybacks, burns, and airdrops for the community.
OUR SOCIALS
